To support the campaign shot by Jonathan Malpass and styled by Becky Seager, Serena and the Loud team have created an amazing video which adds to excitement!
Creator and designer Serena has taken inspiration from the 1963 iconic picture book 'Where The Wild Things Are;' written by American writer and illustrator Maurice Sendak; the fantasy story is based on Max's bedroom which is mysteriously transformed into a jungle environment, filled with fun beasts and malicious creatures.
Never compromising on style or quality, this season's line up follows the iconic characteristic of Loud Apparel's black and white monochromes, a pigment dye effect combined with a hint of petrol green, bold graphics, exciting textiles patterns throughout and introduces a new soft synthetic fur, all to evoke the classic story, its settings and characters.
Don't forget to share and let's go WILD together with Loud Apparel!!!!
Love the collection? Watch out for our fab competition to win an item from it!! Check back on the blog later today or on our Insta account for more details: @littlerevomag
CIAO FOR NOW :)